Our online Presence has become a part of our social lives, but is now playing a part in our working lives too; impacting on the way we are viewed, and what we are sharing with the world but also potential employers. A year ago social media was just a way for me to pass a bit of time, and check up on what my friends had worn on their night out. Now it has become a tool that I value to drive traffic to my blog. If you think about it, it’s the fastest way to reach hundreds of potential readers by influencing them with a single picture or comment. It might not be for everyone- I know my Granny would most definitely have a blank face when reading this post, as the internet is still alien territory for her. However as a part-time work from home Mum it is my best marketing tool.
So how do we make sure our online presence is effecting our work in a positive way, and how do we find people to work with that are genuinely trying to make an honest profit like me? There are online tools that can be used to do a social media check, for this precise reason. It is so easy to come across fake or dishonest profiles, and so it is important that you are investing in the right people. Using the web and social media as a way of making an income hasn’t been in place for very long, so there are of course so many aspects to develop on and learn. I am by no means an expert on how to make money from your online presence, but I have picked up a few things that I wanted to share.
Tip 1: Know your target audience- If you are trying to gain engagement from a specific target audience then be aware of what they would like to see. For example I know that 80% of my followers are other Mums so I talk about “daily Mum life” and my daughter most of the time. Your audience are more likely to engage with you if they can relate to what you’re saying.
Tip 2: Post regularly- Keeping active online shows people that you are committed and present. Your are more likely to respond to someone who has posted in the last few days then the last few months!
Tip 3: Interact with others- It is important to interact in order to drive more traffic to your site/page. I would suggest interacting particularly with those who have a similar genre/business as they are more likely to show interest.
Tip 4: Sensor what you post- As I said before online presence can have both a positive and negative effect on your business depending on how you come across. If you are swearing in every other sentence online, it may put off potential employers or followers. I know this may be contrivertial as some people would argue that’s just them. If it works for your particular genre then brilliant. However I know that it can sometimes turn away business.
Tip 5: Stats- Keeping an eye on your stats will inform you of what works best for you. They are a massive insight into how you can tweek your work to appeal to your audience. If pictures of flowers get the most likes for you on instgram then try incoperating them in to more of your work.
Tip 6: Collaborations- Callaborations can be a great way to market yourself and your brand to new people. If someone is offering to collab with you make sure to check them out first, just to make sure they are genuine, and relevant to your niche.
*Disclaimer- This post was sponsored by Fama, but all opinions are my own. To read my full disclosure policy please click here